Maanz jewelry
Maanz Jewelry
Maanz jewelry; Mixed with the essence of life and representing symbolic motifs
The narrative of evolution in life, mixed with the origin of culture and land.
PROJECT NAME : MAANZ JEWELRY
tEAM : Expression, Experience and Business Creation
DATE : 2021
CATEGORY : DDESIGN
STATUS : IN PROCESS
PROJECT NAME
Team
DATE
CATEGORY
STATUS
Maanz jewelry
Expression, Experience and Business Creation
2021
Design
in process
Services
Conceptual identity | Corporate Identity Design | Creative strategy
“Maanz” means thought, notion and fantasy and offers unique designs by focusing on historical roots and cultural values. With an interest in geometric proportions and presenting designs that have a complementary nature, Maanz tries to portray emotions well. Maanz always pays special attention to simplicity and beauty and offers jewelrys that is mixed with the essence of life.
simplicity, beauty, historical roots and geometric proportions were considered in visual identity design of this brand to be attractive and special and attract the attention of the audience and establish a meaningful relationship with them.
Maanz logo is designed based on regular hexagons with two elongated sides. In addition to instilling stability and displaying the essence of Maanz jewelry, it reflects the imaginary elegance of these jewelrys.
The color palette chosen for “Maanz Jewelry” in combination with its designs tends to present the jewelry in the most special way possible. These neutral and gray colors make the jewelry look more prominent, because they help reflect the beauty of the jewelry properly.
In visual identity design of this brand, several sets of labels and icons have been carefully designed, each of them expressing their unique charm and in combination with colors they are trying to create a deep connection with Maanz brand identity and values.
These labels and icons display beauty clearly by using simple lines and using the hexagonal shape of the logo. This use of minimal and simple design somehow refers to the brand’s philosophy that seeks to create beauty and charm through simplicity and uniqueness at the same time.
The minimal and simple design of the packaging is also in perfect harmony with the values of the Maanz brand. This use of minimalism in packaging gives customers a feeling of more value and quality, because through simplicity and beauty, it directly emphasizes the jewelry and main content. Therefore, the packaging of this brand represents the compatibility between Maanz products and its visual identity.
MINE team for this project: Saghar Yazdani, Hannan Abaghri, Mohamad Ebrahimi
MINE team for this project: Saghar Yazdani, Hannan Abaghri, Mohamad Ebrahimi